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Digital signage/menu board

Dynamic Displays. Instant Influence.

Turn standard screens into smart, high-impact digital menu boards. Sync menu pricing, schedule promotions, and drive upsells in real-time.

Real-Time POS Menu Sync
Automated Daypart Scheduling
Dynamic Promotional Banners
New Arrival
Burger
THE MONSTER
BURGER
₹450
₹350

COMBO MEALS

Chicken Combo
Chicken Combo
Burger + Fries + Drink
₹400
Pizza Feast
Pizza Feast
Medium Pizza + Garlic Bread
₹550
Healthy Bowl
Healthy Bowl
Salad + Fresh Juice
₹300
Steak Special
Steak Special
Sirloin + Mash
₹800
Chicken Combo
Chicken Combo
Burger + Fries + Drink
₹400
Pizza Feast
Pizza Feast
Medium Pizza + Garlic Bread
₹550
Healthy Bowl
Healthy Bowl
Salad + Fresh Juice
₹300
Steak Special
Steak Special
Sirloin + Mash
₹800
Visual Friction

The friction of static and disconnected menu boards

Expensive Reprinting Costs

Updating pricing, adding new dishes, or running seasonal food specials on physical menu boards incurs high print costs and days of delay.

Out-of-Sync Price Mismatches

Mismatches between prices listed on static boards and prices rung up on registers lead to checkout disputes, billing friction, and customer complaints.

No Time-Based Scheduling

Manually changing physical menu signs between breakfast, lunch, and dinner is cumbersome and limits daily promotion setups.

The friction of static and disconnected menu boards
The Signage Flow

Dynamic visual management in 4 steps

1

Plug In Media Player

Connect the small SELFX Signage Player to any standard HD or 4K commercial TV screen via HDMI connection.

2

Link POS Menu

Link the signage layout to your POS database menu groups. Pricing updates populate instantly across all screens.

3

Schedule Daypart Flows

Define dayparting times. The display shifts automatically from breakfast to lunch menus without manual screen resets.

4

Drive Active Sales

Highlight seasonal specials, display live stock availability, and run targeted video animations to influence buyers.

Core Capabilities

Designed for high-impact display coordination

4K Hardware Player Sync

Flicker-free playback supporting high-definition video, image slideshows, and dynamic text layouts.

POS Pricing Sync

Menu prices on screen update automatically when changed on the master POS Cloud database in real-time.

Automated Dayparting

Schedule layouts to change automatically based on shift times, happy hours, or weekends to match customer demographics.

High-Margin Spotlights

Highlight specific premium plates or high-margin meal combos with eye-catching animations and transitions.

Instant Board Updates

Push announcements, emergency allergy updates, or layout modifications in one click from your web console.

Dynamic Video Embeds

Embed high-definition videos showing steam, sizzling grills, or bubbling drinks to increase customer cravings.

Multi-Screen Matrix

Tile multiple screens together to form a seamless multi-panel digital menu board wall with split layout templates.

Visual Layout Editor

Drag-and-drop design templates make it easy to design menus, layouts, and promotional graphics.

Verified Business Impact

Drive engagement and higher order sizes

+0%

Promo Item Sales

0%

POS Price Accuracy

0

Menu Reprint Costs

+0%

Customer Engagement

Deployments

Visual signage deployed globally

Quick Service Restaurants

Quick Service Restaurants

Boba & Cafe Counters

Boba & Cafe Counters

High-Traffic Food Courts

High-Traffic Food Courts

Explore More Ecosystem Solutions Offered By SelfX

Get to know the extensive range of systems aimed at streamlining your business operations!

POS System

Enjoy seamless operations at your workplace with a tailored POS solution!

  • Intuitive UI
  • Consistent and Dependable
  • Optimised Operations
LEARN MORE

Mobile App

Engage your customers anytime, anywhere with a custom-branded ordering app.

  • Push Notifications
  • Loyalty Integration
  • Fast Checkout
LEARN MORE

Online Ordering

A powerful web ordering portal to increase your direct digital sales.

  • Zero Commissions
  • Custom Domain
  • Menu Syncing
LEARN MORE

Food Lockers

Automate pickups and offer secure, contactless food retrieval.

  • QR Code Unlock
  • Temperature Control
  • No Wait Times
LEARN MORE

Self Order Terminal

Slash queues and boost average order values with smart kiosks.

  • AI Upselling
  • Easy Customisation
  • Multiple Payments
LEARN MORE

Kitchen Display System

Manage orders effortlessly with durable equipment for busy kitchens.

  • Durable Equipment
  • Waterproof Solutions
  • Centralized System
LEARN MORE

Menu Display

Vibrant digital menus that grab attention and drive more sales.

  • Dynamic Pricing
  • Rich Media Support
  • Instant Updates
LEARN MORE

Order Display Board

Keep customers informed on their order status in real-time.

  • Audio Alerts
  • Clear Visuals
  • Reduce Anxiety
LEARN MORE

AI Phone Ordering

Never miss a phone order with our conversational AI voice bot.

  • 24/7 Availability
  • No Hold Times
  • Direct POS Sync
LEARN MORE

Captain App

Empower your waitstaff with a handheld ordering and payment device.

  • Tableside Ordering
  • Split Checks
  • Instant Kitchen Firing
LEARN MORE
Screen Analytics

Oversight of digital screen loops.

Monitor screen runtimes, playlist updates, active campaign performances, and connection statuses on one console.

Real-time trackingMonitor performance and pinpoint bottlenecks instantly.
Automated reportsGet daily and weekly insights straight to your inbox.
Granular insightsAnalyze throughput, volumes, and prep delays.
Data decisionsOptimize operations based on actionable historical data.

What Food Business Owners Say

Hear from restaurant owners, café managers, and food entrepreneurs who've grown their businesses with SelfX. From smoother order management to higher profits, see how SelfX is making a real difference for them.

"

Switching to SELFX POS Cloud transformed our multi-state operation. We went from manual end-of-day spreadsheets to 100% automated, live cloud reporting across 45 locations. I cannot express how pleased I am with the service I received.

"

Selvakumar

Online Marketing Manager, Hotel Mangalam Groups

Digital signage/menu board FAQs

You only need the SELFX Signage Player (a small media device that plugs into your TV's HDMI port) and an active Wi-Fi or Ethernet connection.
Yes, our player works with any standard TV or commercial display that has an HDMI input, supporting both 1080p and 4K resolutions.
Absolutely. Our dayparting calendar lets you define exact hours for each menu group, updating the screens automatically.
The player downloads your media content and layouts locally. If WiFi disconnects, the screens continue playing your menus offline without issues.
Yes, the signage integration links menu fields to your POS database. Any price edit on the POS updates on the screens in real-time.
Yes. The platform supports MP4 videos, HTML5 animations, and high-res images to create engaging, dynamic content loops.
Yes. From the corporate web console, you can group screens by location, region, or screen type, updating content globally or locally.
Yes, we provide a library of templates for restaurants, cafes, food courts, and bars. You can customize them with your photos and items easily.

Bring your menus to life.

Deploy SELFX Digital Signage Engine to automate pricing updates, schedule dayparts, and boost checkout sizes.

Hi, welcome to SelfX — thanks for visiting us today.