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Online Restaurant Ordering

Take Back Control of Your Digital Sales

Launch your own branded web and mobile ordering platform. Accept commission-free pickup, delivery, and catering orders directly on your POS.

0% Third-Party Commissions
Direct Customer Relationships
Native Delivery Dispatch
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Online Ordering Platform
Digital Sales Friction

The margin drain of third-party delivery apps

Crushing Commission Fees

Aggregators take up to 30% of every transaction, eroding restaurant margins and making digital sales virtually unprofitable.

Siloed Guest Database

Third-party marketplaces keep your customer emails, phone numbers, and dining history, preventing direct marketing campaigns.

Clunky Order Re-keying

Manually typing online orders from multiple third-party tablets into your POS causes errors, kitchen delays, and labor waste.

The margin drain of third-party delivery apps
The Ordering Flow

Maximize online sales in 4 simple steps

1

Launch Custom Portal

Launch your custom-branded online menu on your website. No coding required. Styled to match your brand.

2

Customer Places Order

Guests browse the visual menu, customize items, and pay securely via Apple Pay, Google Pay, or credit card.

3

Direct POS Ingestion

Orders flow directly to your kitchen KDS. No tablet re-keying or manual steps required, ensuring speed.

4

Automated Courier Call

Your local delivery drivers or integrated on-demand courier networks are called automatically to dispatch the food.

Core Capabilities

Built to scale your digital presence

Custom Branded Web Portal

Deliver a premium, responsive checkout portal styled to match your restaurant's exact fonts, colors, and logos.

Commission-Free Checkout

Keep 100% of your digital sales, bypassing heavy marketplace fees to boost bottom-line revenue.

Smart Delivery Zones

Define polygon boundary zones and custom delivery fees based on exact driving distances or geofenced parameters.

Integrated CRM

Capture client contact details and ordering habits, and automate promotional SMS or email loyalty flows.

QR Scan-To-Order Sync

Supports pre-ordering for quick in-store pickup, curbside collection, or scheduled catering orders.

On-Demand Courier Dispatch

Auto-call local courier networks like DoorDash Drive or Uber Direct for deliveries when your drivers are busy.

Central Menu Control

Sync menu additions, modifiers, descriptions, and pricing from your POS database instantly in one click.

Visual Order Tracker

Guests receive real-time, automated SMS updates tracking their order status from preparation to courier hand-off.

Verified Business Impact

Increase profitability and customer retention

0%

Commission Fees Paid

+0%

Digital Order Margin

+0%

Customer Re-order Rate

-0m

Kitchen Processing Time

Deployments

Optimized digital sales across sectors

Local Restaurant Groups

Local Restaurant Groups

National Pizza Chains

National Pizza Chains

Corporate Catering Services

Corporate Catering Services

Explore More Ecosystem Solutions Offered By SelfX

Get to know the extensive range of systems aimed at streamlining your business operations!

POS System

Enjoy seamless operations at your workplace with a tailored POS solution!

  • Intuitive UI
  • Consistent and Dependable
  • Optimised Operations
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Mobile App

Engage your customers anytime, anywhere with a custom-branded ordering app.

  • Push Notifications
  • Loyalty Integration
  • Fast Checkout
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Online Ordering

A powerful web ordering portal to increase your direct digital sales.

  • Zero Commissions
  • Custom Domain
  • Menu Syncing
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Food Lockers

Automate pickups and offer secure, contactless food retrieval.

  • QR Code Unlock
  • Temperature Control
  • No Wait Times
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Self Order Terminal

Slash queues and boost average order values with smart kiosks.

  • AI Upselling
  • Easy Customisation
  • Multiple Payments
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Kitchen Display System

Manage orders effortlessly with durable equipment for busy kitchens.

  • Durable Equipment
  • Waterproof Solutions
  • Centralized System
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Menu Display

Vibrant digital menus that grab attention and drive more sales.

  • Dynamic Pricing
  • Rich Media Support
  • Instant Updates
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Order Display Board

Keep customers informed on their order status in real-time.

  • Audio Alerts
  • Clear Visuals
  • Reduce Anxiety
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AI Phone Ordering

Never miss a phone order with our conversational AI voice bot.

  • 24/7 Availability
  • No Hold Times
  • Direct POS Sync
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Captain App

Empower your waitstaff with a handheld ordering and payment device.

  • Tableside Ordering
  • Split Checks
  • Instant Kitchen Firing
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Web Analytics

Track digital acquisition costs.

Monitor cart abandonment rates, traffic sources, average digital basket values, and delivery performance stats on one screen.

Real-time trackingMonitor performance and pinpoint bottlenecks instantly.
Automated reportsGet daily and weekly insights straight to your inbox.
Granular insightsAnalyze throughput, volumes, and prep delays.
Data decisionsOptimize operations based on actionable historical data.

What Food Business Owners Say

Hear from restaurant owners, café managers, and food entrepreneurs who've grown their businesses with SelfX. From smoother order management to higher profits, see how SelfX is making a real difference for them.

"

Switching to SELFX POS Cloud transformed our multi-state operation. We went from manual end-of-day spreadsheets to 100% automated, live cloud reporting across 45 locations. I cannot express how pleased I am with the service I received.

"

Selvakumar

Online Marketing Manager, Hotel Mangalam Groups

Online Restaurant Ordering FAQs

Unlike marketplaces, we charge a flat monthly subscription with zero commission fees on your sales. You only pay standard merchant processor transaction fees.
Yes, you can configure the ordering web portal to run on your custom subdomain (e.g. order.myrestaurant.com) to maintain branding.
Our software integrates natively with on-demand delivery services (like DoorDash Drive). When an order is placed, a courier is called automatically to deliver it.
Yes, users can generate group cart links for corporate teams to add items, or pre-schedule large catering orders days in advance with custom deposit settings.
We integrate with leading payment gateways like Stripe and Adyen. Funds go directly into your merchant bank account, bypassing aggregator middle steps.
Yes, we support tracking pixels (Meta Pixel, Google Analytics 4) to let you measure campaign conversions, return on ad spend, and user pathways.
Absolutely. You can upload high-resolution photos, add item descriptions, categorize items, and arrange custom layouts easily on the dashboard.
They ingest directly into the POS Cloud. From there, they print on prep-station printers or appear on KDS screens based on your category routing rules.

Launch your direct sales channel.

Ditch marketplace commission fees. Deploy SELFX Online Ordering to build customer loyalty and increase margins.

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