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Verified Success StoryPublished 8/13/2026

TTD Free Food, Ashwini Hospital & Guest Rooms Case Study

Discover how TTD implemented SelfX self-order machines for free food distribution (Annaprasadam), Ashwini Hospital, and nearby guest cottages.

TTD Free Food, Ashwini Hospital & Guest Rooms Case Study

Executive Summary: Automating Free Food & Healthcare Services

Tirumala Tirupati Devasthanams (TTD) serves tens of thousands of pilgrims daily with free meals (Nitya Annaprasadam), free medical care at Ashwini Hospital, and accommodation cottages across the holy hill town of Tirumala. To eliminate long queues and streamline crowd movement, TTD partnered with SelfX to deploy ruggedized self-service token and allocation kiosks.

The Operational Challenge

Managing the flow of pilgrims seeking meals, medical assistance, and lodging requires seamless coordination:

  • Free Food Distribution (Annadanam): Massive crowd influxes during festival days caused long physical queues and entry congestion.
  • Ashwini Hospital: Outpatient registrations required fast, dignified patient token issuance without crowding consultation lobbies.
  • Guest Cottages: Room key allocation and deposit receipts needed automated verification to reduce front-desk wait times.

The SelfX Solution Architecture

SelfX engineered a network of multi-lingual self-service kiosks designed for heavy 24/7 public use:

1. Free Food Token Kiosks

Ruggedized, multi-lingual touchscreen kiosks at the Annadanam complex issue timed meal tokens in Telugu, Tamil, Kannada, Hindi, and English, smoothing queue entry and ensuring fair food distribution.

2. Ashwini Hospital Patient Kiosks

Automated ticketing kiosks allow visiting pilgrims and staff to select consultation departments and receive digital queue numbers, organizing patient waiting rooms.

3. Cottage & Guest Room Verification

Kiosks located near cottage clusters allow pilgrims to scan their booking confirmation QR codes and receive room access tokens in under 45 seconds.

Key Results & Impact

  • 65% Shorter Waiting Times: Orderly digital token queuing replaced physical queue congestion.
  • Multi-Lingual Ease of Use: Clear voice instructions in 5 regional languages enabled effortless use for all age groups.
  • 100% Offline Reliability: Local edge processing guarantees continuous token dispensing even during mountain network outages.
Executive Summary

TTD Free Food, Ashwini Hospital & Guest Rooms Case Study

Location & Format

Multi-location Enterprise & High-Volume QSR Venues

Problem Identification

Peak-hour queue congestion, manual POS entry delays, inventory leakage, and high front-of-house labor expenses.

Problem Resolution

Deployed SelfX Smart Self-Ordering Kiosks, Cloud POS, Kitchen Display Systems (KDS), and AI Phone Ordering for 100% automated workflow.

Products Used
POS Cloud SoftwareSelf-Ordering Kiosk APPKitchen Display (KDS)AI Phone Ordering
Key Performance Results
+34%
Avg Order Value
45s
Checkout Speed
99.8%
Order Accuracy
₹19+ Cr
GMV Processed
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